fluidigm + fuseproject
ROLE: LEAD DESIGNER
FLUIDIGM // Design Language is an industrial design project focused on establishing a distinctive, ownable design language for a new generation of microfluidics instruments. Inspired by the precision, speed, and controlled movement of fluids at the microscale, the project translates the invisible processes occurring within the technology into an expressive product architecture. Clean transitions, layered flow paths, and purposeful mechanical interactions create a visual language that communicates rapid, high-precision operation while reinforcing confidence in the system's scientific capabilities. The result is a cohesive design framework that gives Fluidigm's instruments a recognizable identity, where form reflects function and the physical experience of the product embodies the efficiency and elegance of microfluidic technology.
JUNO
DNA sequencing used to take 1 day. Today it takes 1 hour thanks to IFC's,
Fludigm's revolutionary integrated fluidic circuits (IFCs) empower life science researchers by automating molecular biology at the nano scale.
At this small level, inspiration emerges from the flow of cells along micro fluidic pathways and the efficiencies of time...
In search of a bold new design language, a single pass machining method was chosen to cut time in manufacturing while establishing an own-able design signature.
Scientist UX
No distraction a touch screen and hidden IFC plate presents the user with a clean interface. That is easy to keep clean in-between uses.
Technician UX
The two-tone split hints to the ease of maintenance that so critical for these machines. A "pop of the hood" quickly exposes 50% of the internals components.
An elevated stance allows cool air to be drawn in from bellow.
Working in tandem with Neal Feay, both inside and outside were fully considered.
POLARIS
The second product in the fludigm family to be created under the new branding.
Scientists would be spending much more time interacting with the machine, therefore a full size articulating screen was chosen for comfort and ease of use.
